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HOW TO USE HIGH-TECH TO MARKET YOUR PRODUCTS
If you could sell a bunch of your products every day over the phone, without
talking to any customers, would you be interested? Of course you would!
There is a new technological breakthrough that a few smart people are using
to sell piles of their products, and you can do it too, with the secrets
contained in this report.
This technological breakthrough is called VOICE MAIL. Voice mail is kind of
like an answering machine, but you need no equipment. In many cases, your
local phone company will offer it. If they don't, there are service
providers who do. You may find some listed in your phone book. In case you
can't, I've included contact information at the end of this report.
Here's how voice mail works. You are given your own voice mail "box," which
is assigned an extension number. People calling the phone number you provide
just need to type in your extension number on their touch-tone phone to be
transferred to your box.
You can call in anytime, type in a special access code, and record an outgoing message, which can usually be up to five minutes long! People calling in hear your message, then can leave their own message to you, just like on an answering machine.
The big difference, though, is they can be directed to different "areas" within your box, by pressing 1 or 2 or 3, etc. The number of areas you can have depends on the provider of
the voice mail service, and how many you want to pay for.
So how can you sell your products through voice mail?
Here's an overview.
The outgoing message is your sales message for your product, for example, a
book on running a mail order business. After hearing the message, the
listener is directed to press 1 to order by COD (cash on delivery), press 2
to order by credit card, or press 3 to request more information by mail.
The voice mail is your salesman!
You can then call in at any time of the day or night, type in your access code, and get your messages. A good idea is to go to Radio Shack or another similar store and pick up a small telephone recording hook-up device (usually around $10). That way, you can
tape your messages, and you can then write out the required paperwork and
labels at your leisure.
The first step, and most important, is to write a sales message for your
Use your five minutes to describe the benefits your customer gets
from your product. Note I didn't say to describe your product. Describe
the benefits. For example, if you're selling a book on the secrets to
succeeding in a mail order business, don't tell them "My book has a chapter
on mailing lists, and a chapter on drop shipping, and a..." etc.
Give them a forceful explanation of how they will directly benefit by using your
product: "You won't waste anymore money on crummy mailing lists after you
read my secrets in chapter 4... You'll increase your profit margin by using
the drop shipping methods described in chapter 6." This is much more
persuasive and convincing to the listener, and will draw far more orders.
Practice reading your message with enthusiasm. Make sure it fits into five
minutes, without sounding rushed. Deliver it in an exciting yet realistic
way. Your goal is to get the listener "pumped up," so their ready to part
with their money, just so they can share in the incredible secrets of your
product. Don't mislead them, give them the impression that you're confiding
in them. This will work.
Now tape your message. Don't worry if you don't sound as polished as a TV
announcer. Just speak clearly, and with emotion. Then, record the ordering
information in the selected "branches" (press 1, press 2, etc.). Give the
customer complete details on your COD shipping policies, credit card
Next comes advertising. The best type of advertising to use for this
selling method is the classified ad. There is a way of wording an ad for
this purpose that is clearly better than other ways. Here is a sample which
you should be able to adapt to your product. It uses the product described
"Double your mail order business' profits! Incredible recorded message
tells secrets... Call (219) 555-5555, ext. 1234 24 hours!"
Because you don't have to use up words on an address, you can be more wordy
in your ad. The ad above, however, is only 17 words. It's exciting, though,
with "Double...profits," "Incredible," and "secrets" being the action words.
"24 hours" will also be a motivating phrase for readers.
Don't worry about your voice mail phone line being busy when more
than one person calls in. One of the great things about voice mail is that multiple people can call your "box" at the same time! This is because your messages and their
messages aren't recorded on tape, as in an answering machine. They are
recorded digitally in a computer. No tape rewinding, no busy signals!
What will happen is that people will call from the ad, and, if your selling
message is good, they will order your product. Try placing a 17 word
classified ad that will actually sell your product! It can't be done. Yet,
by "expanding" your classified ad in this way, you can actually draw sales
at a far lower expense than if you had to send out information, or place
How much will this cost? Voice mail prices vary from service to service,
and with the number of features you need. You can usually get started with
a basic voice mail box for around $10 per month!
You might think you can get an answering machine for a few months worth of voice mail rent, and do this at home. You can, but you'll have to get multiple phone lines
installed, and a very expensive answering machine in order to get the
benefits you'll get from voice mail. Someone else has laid out the
equipment expense, you just use their equipment!