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Look in your mailbox. What do you see almost every day? Coupons. Look in

your newspaper. What do you see EVERY day? Coupons. It seems like coupons

multiply like rabbits. Why? Prices are rising, unlike a majority of

people's incomes.

Coupons only make good financial sense. But what if you discovered that

someone's making money from coupons? They are, and so can you, by selling

a special type of coupon.


Manufacturers use coupons primarily to attract new customers. The money

savings entice people to try products they might otherwise not have. The

same can be true of local businesses in your area. Sure, they put coupons

in their newspaper ads.

But you can give them the opportunity to get their coupons into the hands of the

exact customers they need, and at a far better price than the local newspaper.

You can produce a Local Business Coupon Book easily, inexpensively, and profitably, i

f you follow the steps outlined here.

The first step in running a successful coupon publishing business is to

find the businesses that will advertise with you. Any business that relies

on local advertising is a good prospect.

Here is a short list of businesses you should consider:


Hair Salons;

Fast Food Restaurants;


and CD Stores;

Dry Cleaners;


Car Washes;

Muffler Shops;

Ice Cream and Frozen Yogurt Shops.

Basically, any store that could reasonably use a coupon to draw in new customers is a prospect.

You may want to specialize in one area, such as fast food restaurants. Or, cover the whole gamut. Look through your phone book for businesses you might not have

thought of.

When you approach these businesses, target a group within a five mile

radius. It will be more time-efficient for you, and you can use the area

grouping in your sales pitch. Stress the fact that around 80 percent of

their business will come from that five mile radius. Tell them that you

plan to distribute the coupon book within that radius, so it will draw the

best results.

To be really profitable, you should get at least 15 - 25 businesses in the

book. The more, the better.

How much to charge? That depends on how many books you will be distributing, and what your costs are. One coupon book producer charged $100 for a coupon going to 1,000 people in an eight mile radius. His total cost was $300, and he sold 11 businesses coupons. This gave him an $800 profit in one week!

The second step is to create the coupons. If you have a computer, the job

of designing the coupons can be quite easy with some of the word processor/

graphics packages available. If not, talk to your printer. He or she will

more than likely have some ready-made templates for coupons. You can just

fill in the blanks.


Be sure to put YOUR business name on the coupon (in small print, so it

doesn't distract). Subconsciously, people will remember your business name

and associate it with saving money. In any case, you will need to put the

advertising business' name, address, phone, logo (if any, many businesses

will have them ready made for you to use), the amount of the discount, any

conditions they may have, and an expiration date. Your printer can help you

with the layout, if you are inexperienced, or you can find easy to use

layout boards at an office supply or art store.

Assembling the coupon books can be done in a number of ways. The easiest,

and recommended, way to start is by simply stapling them together. Only

one staple will be necessary, on the left side of the stack of coupons.

Make a cover coupon with your business name and the name you've chosen for

the coupon book. Put that on top of the stack before you staple. Other

methods are perforating/padding, and perforating/perfect binding. Your

printer should be able to provide pricing information on these and other

binding methods.

The third step is distributing. You have already identified the radius

within which you will distribute your coupon books. There are two methods

of delivery you can use. You can either deliver them by car or foot, or

you can bulk mail them.


Bulk mailing is infinitely easier and more efficient, but requires a bit of

paperwork and registration fees. If you are delivering in one zip code

area, you can use either five digit presort mailing, or carrier route

presort mailing.


You should check with your postmaster regarding rules and fees. As soon as

you have mailed the coupons, deliver a copy of the coupon book to each

business that has advertised in it, so they know that customers will now

be bringing them in.

The fourth and final step is follow up. You need to know how your coupon

books are doing. Ask the businesses that advertise in your book to write

the amount purchased by the coupon-bearing customer on the back of the

coupon, and to hold them for you.


Stop by at least once a week and pick up the redeemed coupons. Besides

giving you purchase totals that you can refer to in future sales to new

customers, this also gives you a chance to talk to the businesses about

purchasing coupons in new books. You can show them right then and there

the results they have gotten, and they should be enthusiastic about signing

back on.

It is important to maintain a good relationship with the businesses who

advertise with you. Show them that you are committed to helping them

increase their business. If you care, so will they. This is a fun

business that can be started part-time, and can easily move to full-time.

Remember the man who cleared $800 his first week in this business. He was

just starting out, and you can do that, too!