EasyK.com Free Reports

HOW TO TELL GOOD MAILING LISTS FROM THE BAD ONES.

I can honestly say, if your product or service is good, you should

receive orders from any mailing list. But, percentage wise, some will

pull less than 1%. The best mailing lists pull in 20% or more! In other

words, better than 200 orders per 1,000 mailing. The most important

deciding factor that indicates a good list from a bad one is this:

THE SOURCE OF THE NAMES.

If you but a mailing list from a dealer who has compiled the names from

his or her own customer list, the list will pull in the more orders than

one that is compiled from a phone book or some other general source. And

remember, the best mailing list you can have is your own.

I am convinced that if a person is ACTIVE in mail order (especially if they have bought

something within the past 90 days), he or she will respond to a good offer.

I run a full-time mail order business but in all reality I am still an

OPPORTUNITY SEEKER!

I can use a good mail order plan, clip art and I still buy lots of advertising and

mailing lists. So, if you will get your offers to ACTIVE people, then there is NO

reason why you shouldn't get orders.

If you still don't get orders, you should look further into your marketing

materials and your offer. There must be some fault in one of these.

Remember this: The best name lists you can buy are from a dealer who has

compiled names from his or her own advertising programs, not from a mailing

list company whose names are years old. Always inquire about this when

writing to others about mailing lists. I don't think I would ever be

interested in names over 90 days old.

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