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Dancing For Profit
Although the national obsession for group exercise has begun to level off,
estimates claim 23 million Americans participate in aerobics in health clubs
and exercise gyms.
This includes people enrolled in programs run from community facilities,
YMCAs, and gyms, to dance studios in shopping malls.
This figure represents 10% of the US population who exercise occasionally,
definitely a fraction of what it used to be 10 years ago when the craze was
at its peak and America was waking up to the urgent message of the importance
The decline of enrollment-based fitness programs have forced many studios
to expand their services.
For example, some jazz exercise studios now offer skin care and nutritional
counseling. Some offer shiatsu classes.
The biggest problems for any stationary fitness program is being able to
organize classes that work around the schedule of its potential clients.
The interest in fitness remains. The market did not dwindle as the figures
suggest. The biggest challenge in this industry to identify new ways to
deliver its services to the market.
BUNS OF STEEL
If you are an aspiring exercise entrepreneur, here are three avenues by
which you can deliver and sell your services to your market:
Many businesses recognize that healthy employees are productive employees,
something the Japanese realized decades ago.
You can send instructors to a business location to conduct exercise classes
that are subsidized by the employer.
You can lease community or church facilities, recreational centers or school
gymnasiums and hold classes for people in that community. Some very large
apartment complexes have halls or functionareas where classes can be held.
Students who attend your class once can continue the routine on their own
time. That's the convenience video can offer. Instead of coming to an
organized exercise class, piople will attend an exercise class in front of
their VCRs. In fact, a video tape can be an excxellent add-on product
to corporate contracts, satellite classes, or studio classes.