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All-Cruise Travel Club
Minimum Start-Up: $500
Average Start-UP: 10,000
Revenue: $25,000 - $250K
One Person Business: Yes
Most Travel Clubs are organized on the premise of building a sizable
membership capable of negotiating discounts with various travel providers.
The Travel Club makes money earning a commission every time a member
purchases airline tickets, books a hotel room, or goes on a cruise. Today,
things have changed quite a bit.
With a swelling membership basis it is difficult for travel clubs to ignore
the profits of charging for membership, no matter how insignificant the
amount. With 10,000 members, a travel club charging only $20 a year will
earn $200,000 in membership dues. This revenue is over any commission the
Club earns when a member travels.
A Travel Club normally acts as a travel agent for the exclusive use of its
members. As an "agency", it gets standard agent commissions from airlines,
hotels and cruise lines. This can range anywhere between 10% and 18% of the
purchase price. What travel clubs usually do is offer its members a rebate
equivalent to 50% of its commission (meaning 5% to 9% of their purchase
price). If the member spends $1,000, he/she gets back anywhere between $50
and $90. This is enough reason for people to join a travel club, especially
if the membership dues are just $20 a year.
As today's market shifts from the "all-in-one" and "do-it-all" service
companies to that of "specialized" services, so do travel clubs. Based on
industry statistics, the best area to specialize in is the Cruise business,
the fastest-growing segment in Travel.
Sell memberships to your All-Cruise Travel Club and offer rebates on all
cruises and peripheral services the member books through the club. Find
products or services that you can give as bonus for signing up for a year's
You may even want to seek distributors who will purchase membership cards
in advance, at 15% of the retail price. This means that if the membership retails for $20, a distributor buys it from you for $3. If you sell 10,000
memberships this way, you've just earned $30,000. Then, add to this revenue
from commissions when members take a cruise.
The Cruise Lines International Association is a trade body representing the
interests of the Cruise Lines segment of the travel industry. Membership to
the Association is only $245 per year. The Association also has a
certification program that can bring your business immediate credibility by
being able to sell direct all-cruise packages.
To contact CLIA, call 1-800-372-CLIA.