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Producing Newsletters On CD


Minimum Start-Up: $2,500

Average Start-Up: 10,000

Profit Margins: 50% to 75%

One Person Business: Yes

Brandel Communications is currently developing a newsletter that will be

released on Compact Discs, mailed to you once every two months.

The subscription rate is $195 a year. (Our production cost: around $3 per

CD. With 6 CDs a year, our total cost is $18 per subscriber.)

Instead of print or video, we have decided to tap the CD market, the fastest

growing communications media.



To offer a subscription to this (still unnamed) newsletter, we are running

full page ads in opportunities magazines, as well as implement a direct mail


Our initial marketing thrust will be directed at individuals seeking to

start their own business, or a second source of revenue.

The BizOpp market is at a strategic crossroads where new economic

opportunities intersect with our growing disenchantment with conventional


This market thinks! And it is quick at recognizing new opportunities.

This is why we decided that the growth of How-To CDs depend on the variety

of titles available.



While we are selling subscription to our newsletter, we offer customers the

opportunity to purchase other CD titles. We also have a regular New Titles

ad which lists new PowerGuides and How-To CDs available.

Every time we send out a newsletter and a catalogue, we include your CD on

our title list and orders are sent directly to you. We do not take a

commission or a percentage of your sales.

Your customer's orders and payments come directly to you. You fulfill the

orders and keep the money. We will design and print your ad for you.


We will accept advertising from those of you who plan to produce your own

CD newletter. Producing a newsletter on CD allows you to collect

subscriptions in advance, which is extremely helpful in generating cash flow during your start-up stages. Producing a newsletter gives you a

continuing link with a market that shares your common interests. Consider

also the the interest factor for a newsletter in CD form is quite high.


As of this writing, it is still uneconomical to try and produce your own

CDs in-house. It is still cheaper to create a master program and then have

it produced by a replication service who can produce copies of your CDs

in quantities of 1,000 or more, at under $3 a piece.