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Everyone in any business, especially mail order, needs printing. But being

a printer takes huge, expensive printing presses, long hours and messy work,

right? WRONG! YOU can make money without the mess and expense by being a


A printing broker is, basically, an order taker for one or more commercial

printers. You take orders for anything from business cards to circulars to

large printing orders, take your agreed upon commission, then pass on the

order to the printer.

The printer does the job and ships the order back

to you or your customer, depending on your arrangements. Because the printer

won't insert any of his or her literature in with the job, YOU will get the

return orders and commissions. You can even insert some of your circulars

for your other products and services with the job, saving your mailing costs.

Here's what you need to do... Prepare a letter explaining your desire to

become a broker and mail it to all the printers in your area. The smaller

printers seem to be the most likely to work with you on this. Set up a time

to meet with any printers who are interested.

During this meeting, explain exactly what you will be doing (selling printing jobs by mail through advertisements in mail order publications). You won't have to explain much

because almost all printers are familiar with brokering. Usually, you

should be able to get a 20% - 30% commission agreement, though it may depend

upon the competition in your area between printers.

You should be able to find printers interested in working with you, even those who already have other brokers. Printing is a very competitive business and printers always

want more work.

So, you should have no trouble setting up connections. One

good printer is all you need, however, being set up with more than one may

be an advantage (one may be cheaper for business cards than the other, who

may be cheaper at single sheet printing).

Try to get a price list of YOUR costs drawn up by each printer. This will

help you if someone needs a price quote on a job. Also, you can check the

mail order publications and see what other printers are charging. If you

can undercut them and still keep a good margin (which you should be able to

do, easily), you can make good money in this business.

Another good idea... Instead of a commission, you may want to set up a

"work account" with the printer, and get your printing done for free!

Printers hate to have "down time," where their presses aren't printing


Work out an arrangement where you will have flyers, circulars,

ad sheets, etc, ready to be printed whenever the printer has down time.

Turn over the full amount of orders you receive, instead of taking your

commission, and get your printing done free during this down time! Most

printers will be more than happy to take this arrangement, and you can get

great benefits from it!

Be sure your printer will be able to deliver QUALITY products ON TIME.

These are the two biggest considerations to keep in mind when selecting a

printer or printers to work with. Get samples of their previous work.

Talk to them about the importance of being timely with the orders you bring

in. Most printers will be understanding of your concerns, and will do

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their best to keep you happy, as you will be bringing in orders they

otherwise wouldn't have. You have the capability to bring your local

printer orders from across the country... building their business while

building yours! Printing brokering is an easy way to expand your profits

while expending little extra work.


















































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