EasyK.com Free Reports


Domain Names as low as $8.75

These reports are free to download, save, print, and use. The subject matter varies from business to personal.

Windows and UNIX Web Hosting starting at $7.50 with 99.9% guaranteed uptime

Visit Two Sisters Pecan House

Shopping Mall Easy K Mall . com


So often we forget that our customers are our boss. I think I discovered

one significant reason why most of us fall into this "rut." The day we

began our business we were as happy as could be. The customer was king!

We didn't have many orders so we bent over backwards to make sure that all

our customers were happy. Some of us might have even went overboard and

"went into the hole" just because we were so overjoyed that we had received

a customer order!

But, later on, we became much more busy. We were putting in long hours,

neglecting family and social life and realizing that being in business does

have it's gloomy side. While we tried our best to give each customer personal

attention, some customers couldn't be pleased if we hung ourself with a new

rope! Therefore, new policies had to be established. Prices had to increase

for you to invest into business growth. And somewhere in-between all this we

lost the zeal for customer satisfaction. Instead of the customer being "king"

he/she was now a "pawn."

What originally began as a eager desire to please your customers has now

turned into a daily struggle. But who could blame you? You can remember

spending $100 and 30 hours of time trying to help a beginner get started in

mail order. However, after that beginner learned all your trade secrets they

left owing you money and never giving you the time of day again. This made

you cautious. Then how about the customer that pretended they were going to

send you a $500 order, wasted an hour or so of your time (and long-distance

phone charges) just to get them quotes before they sent in their money.

Then _ after all the toil and added expenses, you never heard from the

customer again. How irritating! At least, you thought, they could have sent

you a "Thank You Note" for all the trouble they put you though.


But 20 minutes later, you get another phone call from a customer wanting to

put you through the same thing. Only this time _ the guy is serious. Do you

give this guy the same treatment you gave to the first customer? As a human

being _ you normally can't because you are ruled by emotion. It takes someone

with a lot of self-confidence in their own character to treat each customer

like a big business!


Just treat every customer you talk to the same way you would treat someone

from a big business _ who was getting ready to send you a $10,000 order!

Unfortunately, some business owners allow owning a business to go to their

heads. After they start becoming successful, the owner will think he/she is

"king" and makes all the rules. He/she feels that their reputation speaks

for itself and customer's are eager just to do business with them.

This normally happens because income increases and you don't "need"

certain customers who you feel have been a thorn in your side. But although

it is perfectly fine to do this _ if you dispel a customer solely based on

the "amount" and "quantity" of orders he or she sends you _ that's a big

mistake. Those small guys and gals might just grow up and become BIGGER

businesses than you someday! Wouldn't you rather have them on your side?

Wouldn't you rather be in a position to work with them _ perhaps on a

multi-million-dollar contract together? One never knows what the future

holds so try to BE NICE _ even if you have to grin and bear it!

That's why it's even more important to stop and think again. Are you

guilty of having a business ownership ego? If you allow it to go too far

you could lose your business entirely. Egos are a very tricky thing to deal

with. A hurt ego's downside is normally jealousy, deceit and even criminal

activity. Rage does nothing but tear you up emotionally inside and always

erupts in bad behavior and lost relationships. Never, ever, go into a rage

over the phone. If other people are screaming at you _ you will either calm

them down by remaining calm yourself or show them up for being emotionally

unstable. Rage is truly the result of an unstable personality trait. It's

really NOT normal. So get with the program and be calm (and nice.)

Everyone is in business to make money _ however, making it at someone else's

expense is suicide! Perhaps some of you reading this are laughing inside

yourself. You know I speak the truth! If you are the least bit intelligent

you can easily see that making a fast buck through the expense of other

people is a way to live a very short life. If you can only see the moment

and not the future in your life _ you belong back in grade school, perhaps

kindergarten! It's true that "Humility Demonstrates Superiority".