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MAKING MONEY WITH HOME-MADE BOOKLETS
Self-publishing home-made booklets and/or manuals is probably the easiest
way to break into your own Information Marketing business. Even if you do
not have training as a writer, you still can research and compile
information on interesting subjects.
You can self-publish just by typing your book or manual and having a
competent typesetter place it in camera-ready format for you.
Once the book or manual is ready for printing, ask your typesetter to
print out 10 or 15 copies on their laser printer. You'll probably have
to pay extra for the copies, but it's cheaper in the long run. If you want
50 or 100 copies, take the master the typesetter sends you and have them
printed at the local copy shop.
Once several copies are printed and bound, you can begin marketing them.
Advertise the book or manual in the mail order publications or other
publications geared toward the target market you are attempting to sell to.
(In other words, don't sell a book about collecting dolls in Sports
Illustrated.) Send sample copies to publishers who offer reviews and
write-ups to take advantage of free advertising. You could even send a
free sample to the publisher of a well-known tabloid and ask for a plug
if they enjoyed the book.
Most mom-and-pop operations will allow you to place your book in their
store for 40% to 50% of the cover price. This way, copies that don't sell
won't cost you anything. All you have to do is check up on them once or
twice per week and make sure they are easy to find on the rack to attract
the eye of the potential customer. And if your booklet is filled with
recipes or local folklore _ local businesses will be thrilled to promote
and carry your book on their shelves. Local people love to read books about
their community and keep them as collectors items.
By marketing your own product _ orders will come directly to you or be
controlled by you. If you sell through the mail, you simply mail a copy
of your book or manual with a cover letter thanking the customer for their
order. Believe it or not _ It's that simple! And best of all _ you keep
all the profits which is better than sharing the money with another
publisher who dropships for you.
Yes, there will be some costs involved in advertising, printing and
mailing to promote your self-published book or manual; but do you know
the costs involved in sending drafts out to publishers for acceptance?
Believe me, it runs into the $1,000's! And big companies who will publish
your book for you start out with costs of $10,000.00 or more without the
guarantee that you will even make one sell!
One of the easiest types of books to publish and sell through the mail are 5x8" booklets. To get a sample of one of mail order's
most popular 5x8" publications, send $2 to Graphico Publishing, PO Box 488, Bluff City TN 37618 and request a sample copy of Th
e GrapeVine Journal. Examine how it is put together and how it is printed.
If you really want to save money and put your own booklets together,
simply have them printed and shipped to you. Then, you will collate the
pages in the proper sequence, staple them in the middle (called saddle
stitching), fold in half and you're done.
The only office tool you need to invest in is a long-armed stapler. One can be
purchased at your local office supply store or through Quill or Viking (two main mail order office supply companies.) The current price is around $40.
A printer, Kem's Graphics, 549 Friendship Rd, Seneca SC 29678 specializes in low-cost printing of booklets but if you want to do-it-all-yourself, any good mail order printer
will print them and ship back to you. All you pay for is the 2-sided printing
price.
Plan your next book, manual or other publication and enjoy the benefits
of keeping all the proceeds. It's really a fantastic way to make some extra
money while still keeping your job and your steady income.