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Here's a pleasant home-based business that will challenge your creative as

well as your managerial skills. It's a fun business for those who have the

flare for creating appetizing gift packages.


Gourmet gift baskets have become popular in recent years. They are a

collection of desirable items, and in such a variety that they appeal to all.

By determining the markets you want to target and the type of baskets you

want to produce, you can set your income goals for as little or as much as

you like.


From the very large and the very small, businesses have needs for gift

giving on a pretty constant basis.

By targeting corporate accounts, you protect yourself from potential sales

fluctuations common to what are generally considered seasonal items.

Businesses love gift baskets because they are "safe" compared to other gifts

like chocolate (many people now carefully watch their fat intake) or wine &

spirits (many people don't drink). Of course, other possible clients for your

gift baskets include associations, retail outlets, fund raisers, and

individual customers who purchase for themselves or as a gift.



Gourmet gift baskets are fundamentally a few nice items placed in a unique

arrangement and presented to look extravagant. Use your imagination and keep

an eye for unusual and appealing products. To keep unit price low, inventory

most commonly used items by purchasing direct from the manufacturer or main

distributor. Look for large pretty items; they will give your product "size".


Focus on a theme and build around it. From a corporate perspective, create

presentations that communicate the corporate logo or marketing slogan.

Do not limit yourself by just using baskets as your main vehicle. For

example, a basket with an Italian theme can use (as its basket) a large pasta

bowl to hold a small vinegar, olive oil, sun-dried tomatoes and kitchen


Raffia or "grass" can be used to cushion the items, sealed together with

shrink wrap. Finish your basket with a bow or creative ribbon, and you've

got a product that can be retailed for around $39. Your cost: as low as $12.