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Cleaning Up Profits
The continuing growth of families with two paychecks is a good indication
that maid services are booming. Two paychecks also mean that time is limited
for busy families.
In fact, more than their cleaning skills or the type of cleaning equipment
they use, the success of maid service is premised on two factors: time and
convenience. With both husband and wife working, neigher of the couple
has the time nor the energy to do housework.
Plus, the principle of delegated labor simply suggests that"...if the work
that needs to be done can be farmed out to someone who will do it for less
than what you can earn given the same amount of time needed to do the job,
it is better to pay someone else to ddo the job for you. If for anything
else, doing housework fits that descreption.
A CLEAN SYSTEM
Knowing how to clean a house is no guarantee of success in the housecleaning
business. The key to a successful cleaning business is good organization and
systematic process that lends to an efficient cleaning routine.
Most maid service operators recommend the team system, with two to three
maids in a team who visit the same accounts, homes or businesses, every week
or every day.
Teams divide their chores, rotating tasks among team members, from one
account to the next, in order to reduce monotony.
In finding clientele, target your advertising efforts, in terms of both the
demographic and geographic distribution of your desired audience.
Although maid service is no longer for the rich, it is not for low-income
markets either. You must be aware of where your prospective accounts are
located, on which zip codes to focus your efforts. When setting up your rate
structure, consider your hourly fee per employee and estimate how longt a
cleaning will take.
Provide a base rate while allowing for optional services at extra charge.
When meeting with clients for the first time, try to upsell add-on services.