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You can make a lot of money by writing and self-publishing your own material, if you are willing to write the books, manuals, reports or newsletters that millions of people across the United States, and throughout the world for that matter, desperatelly want to buy.

Today, more than ever before, is the age of information. Twenty-four hours a day, seven days a week, there continues to be an incredible demand for information throughout America and the world. There is an astronomical demand for information-packed books, manuals, reports and newsletters of almost every imaginable kind.


It's really much easier than you might have ever guessed to start filling your bank account with cash from information you possess. People crave information that appeals to their basic needs and will somehow educate or enlighten them. Simply by putting your own specialized information into books, manuals, reports or newsletters, you can start putting a hefty price on information you have no doubt been giving away.



Anyone who can communicate an idea to another person, should be able to get their same message across on a written page. If you are either and expert on some subject, or are interested enough to obtain the information needed for a project, you have what it takes to go from having an idea, to self-publishing your own material in whatever format it develops into.

There are hundreds of publications filled with ads by people just like yourself, who discovered they could make a lot of money writing and publishing their own work. Looking through opportunity magazines, or other publications that cover the field you are interested in, is a good place to start looking for ideas.

Review all the advertisements in the magazines you have chosen to see what popular topics and subjects are being written about in books, manuals, reports and newsletters. Then ask yourself if you can come up with a better way, or have equally interesting information you can present from a different angle, or with a different twist that would also be of interest to the readers in that market. If the answer is "yes," then you can enter that market and also make some incredible money!


Be creative in developing your material. Perhaphs you are aware of some techniques that allow people to accomplish their goals faster in a certain field. Maybe you can think of a better way to cash in on some current fad. The bottom line is that people are hungry for information and ideas, and you can become the writer or self-publisher of information people want to buy.

People are eager to buy information that can help them improve their lives: 1) Financially; 2) Physically; and 3) Emotionally. If you can fill any of those needs with information that can be put onto a written page, there are millions of people waiting to hand over their cash to get it.



After you have written your material, you will have to decide on how you will package the information to make it salable. Depending on your market, some packaging will sell better than others. For example, you can print your information in a series of publications, print it in a book, manual, report or newsletter, put it on cassette tapes, or present it at seminars. You can focus on one area, or utilize many areas.

One thing is certain, people are paying billions of dollars to obtain well-packaged information! There are books that sell for up to $100 and more, with manuals coming in a close second. There are reports that consist of 10-12 pages selling for up to $10 or more, while some seminars can cost as much a $15,000 for a single weekend. It may sound incredible to the average person, but people are willing to pay top dollar for information. However, the "packaging" must be perceived as being worth the price you are asking.

But before you decide on how to package your information, you must first consider who your primary audience is, and cater to those people in everything you do.



Information for your subject matter can be found in various places. For the very best results, start with your own field or expertise and turn it into a book, manual, report or newsletter.

Focus on providing your targeted market with simple, understandable, and helpful information. It must overwhelmingly appeal to your customer's wants and desires.

Never forget that this is the age of specialized information. People are completely willing to spend their money for tens of thousands of different forms of information, provided it is useful to them. Your job is to either find a need and fill it, or create the need and supply it.

One of the best ways to get started is to sit down with some paper and write down every subject you have some degree of knowledge about. Your list of subjects doesn't have to be in any particular order. Don't force it. When ideas for headings no longer come easy, stop and start up again at a later time. When you feel comfortable that you have covered most of the areas you know, start picking out the topics that interest you the most. Then you can start researching more material for your writing projects.


Many new writers fail to understand that if they expect any hope for business survival, let alone success, they must come to realize early on that a big part of their job is to arouse the emotions and desires of their customers. Your product, whether a book, manual, report or newsletter, must be portrayed as being jam-packed with self-interest benefits.

Millions of dollars in failed business ventures are wasted every year simply because entrepreneurs fail to understand that what they have to say is not necessarily what customers want to hear. You should never forget this valuable lesson. It can make you rich!



Emotions are what move people to buy anything. Therefore, the job of your product and advertisement vehicle is to move your prospect to buy. You have to stir enough emotions, not only to cause desire, but the rationalization that provides an excuse based on logic.

Even after a prospect makes a commitment to buy your book. etc., they may think they have acted logically. None of your customers will ever admit that emotions had anything to do with their purchase. What you must always be aware of, however, is that logic probably had little to do with a buyer's decision. That is because human actions are often caused by instincts and compulsions that most buyers are unaware of.

As you write your material for publication in any form, or as you develop an ad or other sales package, always think in terms of how a particular benefit will stir a reader's emotions and desires. Try to understand how your product might be perceived by readers by focusing on your own feelings.



The success of your advertising will ultimately depend on the salability of your book, manual, report, newsletter, etc. Good advertising will make a good book sell better, but it cannot transform a poor book into being successful.

Advertising is vital to any business venture because:

1) It allows a business to deliver their message repeatedly

and reinforce it in the minds of targeted consumers.

2) It allows a business to reach hundreds of thousands of potential customers at a relatively low cost compared to individual sales calls.

3) It allows a business to target their market and test their product.

4) A business identity can quickly be established.

5) A forum for showing a product, together with benefits and advantages

can be established.



Effective marketing is a vast field. It inlcudes using marketing tools such as: direct mail; space and classified ads; signs; radio and TV commercials; business involvement, and more. In fact, the approches you can take and the methods you use are only limited by your imagination and resources. There are basic rules that do not change, however. They are as follows:

Rule No. 1 - You must get a prospect's ATTENTION.

(Your headline is the most important part of an advertisement.)

Rule No. 2 - You must create reader INTEREST.

(Your ad should be built around an idea that offers value.)

Rule No. 3 - You must arouse the reader's DESIRE.

(By focusing on all the benefits they will reveive.)

Rule No. 4 - Your ad must move them to ACT.

(Tell your readers exactly what it is you want them to do.)

In order to avoid making careless advertising decisions that can cost you money, it is important that you understand and participate in your own strategies. That means getting involved and researching what strategy will produce sound advertising.

It is essential that you have a plan before you take action on developing and advertising strategy. Your plan must be based on an objective analysis that has resulted from your knowledge and research.

It doesn't matter what your background is, you can learn to master the type of mail order advertising that is needed to launch aa self-publishing business.

Through research and careful planning you can become familiar with the writing skills you will need to create effective adds. Obtain all the information you can from the masters in the business. Read and study every book, manual, report, newsletter, ad, article, and publication you can get your hands on that will help you in developing your own successful strategies and techniques. Then bring all of that knowledge together to obtain winning results.



You become a "self-publisher" by taking your material (book, manual, report, newsletter, etc.) and by-passing all the middlemen. You by-pass the middlemen by going directly to a printer and handling all the marketing and distribution of the product yourself.

As a self-publisher you invest your talent, time, energy and money. The benefits you receive are complete control over your product and all the profits!

Here is a condensed version of 10 good reasons why you should self-publish:

1) Self publishing may be the only way to get published. With thousands upon thousands of manuscripts, etc. being sent to publishers continually, you may not be able to get anyone to even look at your idea. Self-publishing may be your only solution.

2) As a self-publisher you get to keep all of the profits from your sales.

Why accept 4%-6% in royalties from a publishing company when you can have it all!

3) You have absolute marketing and editing control when you self- publish. According to Writer's Digest poll, 60% of the big publishing firms do the final editing; 23% select the final title; 20% will not even consult an author on the cover design, and 37% do not involve authors in promoting their own material.

4) Major publishers may receive up to several hundred manuscripts a week. Unless the have already published your work, the odds they will even look at your material aren't very high.

5) When you self-publish you are in control every step of the way. By depending on another publisher to make things happen for you, you take the chance of never getting anywhere.

6) By self-publishing you gain the perspective of being able to see the

complete marketing picture from a publisher's point of view.

7) Even if a publisher did accept your work, it would take an average

of 18 more months before the first copy reached the market place.

Self-publishing will save you valuable time. Especially if you can't

afford to miss a market that can quickly pass by.


8) Waiting for a letter from a publisher that never comes can be

frustrating and embarrassing. Self-publishing eliminates the

waiting and wondering.


9) When you self-publish and get more directly involved in marketing

you will obtain a more total business picture.

10) As a self-publisher you will receive more business tax advantages.